“Las estrategias de fidelización y su incidencia en las ventas de las ferreterías, ciudad de Puyo, período 2014”

The research work entitled "Loyalty strategies and their impact on the sales of hardware stores, Puyo city, period 2014.", was made in five chapters, which are mentioned below: Chapter I, Referential Framework, presents the problematization that originated the study and with which a basic...

• Autor principal: Domínguez Flores, Roxana Elizabeth (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2017
• Materias: Plan; Fidelización; Ventas; Consolidación; Estrategias
• Acceso en línea: http://dspace.unach.edu.ec/handle/51000/4338