La confianza y fidelización de clientes en el marketing relacional de la Ferretería Unión y Progreso de la Ciudad de Quito.
ABSTRACT: This research analyzes how customer trust and loyalty affect the relationship marketing of the Ferretería Unión y Progreso of the City of Quito. It is a family business that helps earn income for the family that makes it up. It is located in La Victoria, so it has been considered appropria...
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| Format: | bachelorThesis |
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2024
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| Accès en ligne: | http://dspace.unach.edu.ec/handle/51000/13125 |
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