La publicidad y promoción y su incidencia en el posicionamiento de la empresa “Jara acabados de construcción” en la ciudad de Riobamba

ABSTRACT The current situation of commercial companies has become critical. Only the application of innovative and emerging sales strategies will make it possible for them to survive. In this context, it is proposed to carry out this research to establish the incidence of advertising and promotion i...

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Bibliografiske detaljer
Hovedforfatter: Carlos Alfredo, Guerrero Andrade (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2021
Fag:
Online adgang:http://dspace.unach.edu.ec/handle/51000/8088
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