La publicidad y promoción y su incidencia en el posicionamiento de la empresa “Jara acabados de construcción” en la ciudad de Riobamba
ABSTRACT The current situation of commercial companies has become critical. Only the application of innovative and emerging sales strategies will make it possible for them to survive. In this context, it is proposed to carry out this research to establish the incidence of advertising and promotion i...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/8088 |
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