Incidencia del marketing en el fortalecimiento de la demanda en la empresa de turismo comunitario, casa cóndor de la provincia de Chimborazo parroquia San Juan

Community-based tourism has emerged as a viable strategy for local development and the preservation of cultural and environmental identity. This study analyzes the impact of tourism marketing on the strengthening of demand for the community tourism company “Casa Condor,” located in the Chimborazo Pr...

• المؤلف الرئيسي: Guevara Muñoz, Alex Paúl (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2024
• الموضوعات: Turismo comunitario; Marketing; Demanda; Sostenibilidad; Casa Cóndor; Chimborazo; San Juan
• الوصول للمادة أونلاين: http://dspace.unach.edu.ec/handle/51000/14360