Diseño de la estrategia para la empresa de calzado artesanal SLAVEN

The production of handcrafted footwear in the different cities of Ecuador has increased considerably in recent years. Small enterprises have become large companies that contribute economically to the private sector. However, the footwear industry has been affected by the high level of imports from d...

• 1. autor: Suárez Tirado, Mishell Doménica (author)
• Format: bachelorThesis
• Język: spa
• Wydane: 2021
• Hasła przedmiotowe: Estrategia de branding; Posicionamiento de marca; Industria del calzado; Identidad corporativa
• Dostęp online: http://dspace.unach.edu.ec/handle/51000/8020