El E-commerce y la fidelización de los clientes en la cafetería Pynns de la ciudad de Riobamba.

This research was based on an e-commerce case study of “PYNNS” coffeeshop and its relationship with customer loyalty in Riobamba city in 2021. Three specific objectives have been established and developed using a survey to obtain characteristics and satisfaction levels from the coffee shop customer...

• מחבר ראשי: Dicado Pisco, Jaime Felipe (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2022
• נושאים: Fidelización; E-commerce; Gestión; Promoción; Plataformas tecnológicas
• גישה מקוונת: http://dspace.unach.edu.ec/handle/51000/8789