Estrategia de branding para el posicionamiento de un producto cárnico de la microempresa Mafer

The research aims to develop a branding strategy to enhance the position of a meat product of the Mafer company in the local market, in the midst of intense competition. A non-experimental, cross-sectional, descriptive-exploratory, field and documentary approach is chosen, with a convergent model an...

• Huvudupphovsman: Guaraca Roldán, Mónica Maribel (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2024
• Ämnen: Branding; Marca; Microempresa; Estrategia
• Länkar: http://dspace.unach.edu.ec/handle/51000/12968