Estrategia de branding para el posicionamiento de un producto cárnico de la microempresa Mafer

The research aims to develop a branding strategy to enhance the position of a meat product of the Mafer company in the local market, in the midst of intense competition. A non-experimental, cross-sectional, descriptive-exploratory, field and documentary approach is chosen, with a convergent model an...

• Κύριος συγγραφέας: Guaraca Roldán, Mónica Maribel (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2024
• Θέματα: Branding; Marca; Microempresa; Estrategia
• Διαθέσιμο Online: http://dspace.unach.edu.ec/handle/51000/12968