Estrategia de branding para el posicionamiento de un producto cárnico de la microempresa Mafer
The research aims to develop a branding strategy to enhance the position of a meat product of the Mafer company in the local market, in the midst of intense competition. A non-experimental, cross-sectional, descriptive-exploratory, field and documentary approach is chosen, with a convergent model an...
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| Autore principale: | |
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| Natura: | bachelorThesis |
| Lingua: | spa |
| Pubblicazione: |
2024
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| Soggetti: | |
| Accesso online: | http://dspace.unach.edu.ec/handle/51000/12968 |
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