Análisis del discurso de campañas publicitarias producidas por la Universidad Nacional de Chimborazo en el 2019 y su correlación con el impacto en los segmentos de mercado
The research´s purpose is to evaluate the advertising environment around the Universidad Nacional de Chimborazo, carry out the analysis through different research methods, campaigns that have been carried out in the past, noting their strengths and weaknesses, based on this, correcting said errors a...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/9792 |
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