El marketing relacional y fidelización de clientes de la panadería y pastelería Londres de la ciudad de Riobamba provincia de Chimborazo

ABSTRACT This research project was carried out whit the objective to determine how relationship marketing affects the loyalty of customers of Panadería Londres and, in this way, to contribute to a loyalty program that allows a rewarding customer, creating and strengthening a link between customers a...

• 1. Verfasser: Liliana Maribel, Ramírez Inca (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2021
• Schlagworte: Marketing relaciona; fidelización; estrategias; cliente
• Online Zugang: http://dspace.unach.edu.ec/handle/51000/7497