ESTRATEGIA DE POSICIONAMIENTO DEL CANTÓN CHAMBO, EN EL CONTEXTO NACIONAL

ESTRATEGIA DE POSICIONAMIENTO DEL CANTÓN CHAMBO, EN EL CONTEXTO NACIONAL

Production and tourism are a great source of economic income and social development that aim to attract and generate a destination. This research aims to propose a strategy for positioning the Chambo canton in the national context. So, the Anholt index and ethnographic methodology application contri...

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Bibliographic Details
Main Author: Coello Guapi, Katherin Azucena (author)
Other Authors: Garzón Orozco, Eddy Israel (author)
Format: bachelorThesis
Language:spa
Published: 2020
Subjects:
Branding
Posicionamiento
Marca territorial
Personaje de marca
Online Access:http://dspace.unach.edu.ec/handle/51000/7103
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http://dspace.unach.edu.ec/handle/51000/7103

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