ESTRATEGIA DE POSICIONAMIENTO DEL CANTÓN CHAMBO, EN EL CONTEXTO NACIONAL

Production and tourism are a great source of economic income and social development that aim to attract and generate a destination. This research aims to propose a strategy for positioning the Chambo canton in the national context. So, the Anholt index and ethnographic methodology application contri...

• Glavni avtor: Coello Guapi, Katherin Azucena (author)
• Drugi avtorji: Garzón Orozco, Eddy Israel (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2020
• Teme: Branding; Posicionamiento; Marca territorial; Personaje de marca
• Online dostop: http://dspace.unach.edu.ec/handle/51000/7103