Creación de la marca turística del Cantón Guano para elevar su posicionamiento mediante la elaboración de una estrategia publicitaria

Guano is a town of the Chimborazo Province, which enjoys a high tourist and commercial potential. Over the years Decentralized self-government (GAD) has generated several tourist brands, which it had not expects impact; this has been because they have not been elaborated technical and investigation...

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Dettagli Bibliografici
Autore principale: Chimbay Tenempaguay, Diana Carolina (author)
Altri autori: Cruz Llerena, Jhonnattan Patricio (author)
Natura: bachelorThesis
Lingua:spa
Pubblicazione: 2017
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Accesso online:http://dspace.unach.edu.ec/handle/51000/4108
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