Creación de la marca turística del Cantón Guano para elevar su posicionamiento mediante la elaboración de una estrategia publicitaria

Creación de la marca turística del Cantón Guano para elevar su posicionamiento mediante la elaboración de una estrategia publicitaria

Guano is a town of the Chimborazo Province, which enjoys a high tourist and commercial potential. Over the years Decentralized self-government (GAD) has generated several tourist brands, which it had not expects impact; this has been because they have not been elaborated technical and investigation...

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Bibliographic Details
Main Author: Chimbay Tenempaguay, Diana Carolina (author)
Other Authors: Cruz Llerena, Jhonnattan Patricio (author)
Format: bachelorThesis
Language:spa
Published: 2017
Subjects:
Marca
Posicionamiento
Online Access:http://dspace.unach.edu.ec/handle/51000/4108
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http://dspace.unach.edu.ec/handle/51000/4108

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