Creación de la marca turística del Cantón Guano para elevar su posicionamiento mediante la elaboración de una estrategia publicitaria

Guano is a town of the Chimborazo Province, which enjoys a high tourist and commercial potential. Over the years Decentralized self-government (GAD) has generated several tourist brands, which it had not expects impact; this has been because they have not been elaborated technical and investigation...

• Автор: Chimbay Tenempaguay, Diana Carolina (author)
• Інші автори: Cruz Llerena, Jhonnattan Patricio (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2017
• Предмети: Marca; Posicionamiento
• Онлайн доступ: http://dspace.unach.edu.ec/handle/51000/4108