Estrategia de branding para generar posicionamiento de la Biblioteca Municipal de Riobamba en los públicos lectores.

Graphic design is present in the life of the human, the people all times are guided by benefit of a trademark, and this can be emotional, status, prestige. Nowadays, the marks are more seller than words because the brand manages to reach consumer's mind most efficiently and business can interac...

• Autor principal: Pesantez Mijas, José Luis (author)
• Outros Autores: Anguieta Cali, Carlos Javier (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado em: 2018
• Assuntos: Branding; posocionamiento; Biblioteca Municipal; Identidad Corporativa; Públicos lectores
• Acesso em linha: http://dspace.unach.edu.ec/handle/51000/5160