Uso de narrativas transmedia y participación del usuario en la Prensa, periodo enero-junio 2024

This research, entitled "Use of transmedia narratives and user engagement in the press, January-June 2024," was developed to analyze how "La Prensa", a newspaper from Riobamba has adopted digital strategies. The objective was to specifically understand the implementation of trans...

• מחבר ראשי: Londo Pérez, Blanca Yesenia (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2025
• נושאים: Estrategia digital; Plataformas digitales; Narrativa transmedia; Participación del usuario
• גישה מקוונת: http://dspace.unach.edu.ec/handle/51000/16162