Merchandising y la fidelización de clientes en la empresa Decor Ríos.

The present research study aims to determine how merchandising impacts customer loyalty at Decor Ríos, utilizing the hypothetical-deductive method through a descriptive and field research approach. The study's population consisted of customers making purchases at the company, with a sample size...

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Bibliografiske detaljer
Hovedforfatter: Guevara Carrión, Jefferson Junior (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2023
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Online adgang:http://dspace.unach.edu.ec/handle/51000/11740
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