La gestión estratégica de marketing y su influencia en la fidelidad de los clientes de Asoalijoyachef

In the present investigation, the objective is to determine the strategic marketing management and its impact on customer loyalty at Asoalijoyachef company. The study aims to identify the organization's shortcomings in implementing new strategies and to find ways to achieve proper development a...

• Päätekijä: Salao Tipan, Johanna Lizeth (author)
• Aineistotyyppi: bachelorThesis
• Kieli: spa
• Julkaistu: 2025
• Aiheet: Fidelidad; Estrategias; Marketing; Desarrollo; Resultados; Empresa; Clientes
• Linkit: http://dspace.unach.edu.ec/handle/51000/14951