La Utilizacion de Medios Alternativos de comunicación en la Difusión de Mensajes del Patronato Municipal San Pedro de Riobamba durante el Periodo Abril - Septiembre del 2012.
The present research is structured into four chapters: the first chapter describes the problem statement, objectives, starting from general to specific and justified the importance of the topic. Here are the basic guidelines and spine to guide the project. In the second chapter develops the theoreti...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2013
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| Assuntos: | |
| Acesso em linha: | http://dspace.unach.edu.ec/handle/51000/637 |
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Adicionar Tag | Resumo: | The present research is structured into four chapters: the first chapter describes the problem statement, objectives, starting from general to specific and justified the importance of the topic. Here are the basic guidelines and spine to guide the project. In the second chapter develops the theoretical foundation, which is the scientific basis, theoretical, conceptual, and doctrine of the problem addressed. Here we are address the issue alternative media in the dissemination of messages and their impact on users during the period April to September 2012. It will analyze what are the alternative means, what are its main features; also investigate the dissemination of messages. This chapter explains the importance of the alternative media in corporate communications to its users and employees in achieving their goals. |
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