Estrategia de Inbound Marketing para fortalecer la comercialización de los productos artesanales de la panadería La Vienesa en la ciudad de Riobamba, fue aprobado

This research focused on designing and implementing an Inbound Marketing strategy to strengthen the commercialization of artisanal products at La Vienesa bakery in Riobamba. The study arose from the need to modernize this traditional business's digital presence to better connect with contempora...

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Bibliographic Details
Main Author: Ramírez Imues, Luis Fernando (author)
Format: bachelorThesis
Language:spa
Published: 2025
Subjects:
Online Access:http://dspace.unach.edu.ec/handle/51000/14889
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