Las estrategias de comercialización y las potencialidades del desarrollo de mercado en sector de las Librerías de Riobamba

ABSTRACT: The research aims to determine the marketing strategies that affect the potential of market development in the Riobamba bookstore sector. The methodology was based on the hypothetical deductive method, with a descriptive research approach and a non-experimental design. Likewise, the data c...

• מחבר ראשי: Cuzco Álvarez, Tatiana Katherine (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2024
• נושאים: Estrategias; comercialización; potencialidades; marketing mix
• גישה מקוונת: http://dspace.unach.edu.ec/handle/51000/13460