Las estrategias de comercialización y las potencialidades del desarrollo de mercado en sector de las Librerías de Riobamba

ABSTRACT: The research aims to determine the marketing strategies that affect the potential of market development in the Riobamba bookstore sector. The methodology was based on the hypothetical deductive method, with a descriptive research approach and a non-experimental design. Likewise, the data c...

• Автор: Cuzco Álvarez, Tatiana Katherine (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2024
• Предмети: Estrategias; comercialización; potencialidades; marketing mix
• Онлайн доступ: http://dspace.unach.edu.ec/handle/51000/13460