Las estrategias de comercialización y las potencialidades del desarrollo de mercado en sector de las Librerías de Riobamba
ABSTRACT: The research aims to determine the marketing strategies that affect the potential of market development in the Riobamba bookstore sector. The methodology was based on the hypothetical deductive method, with a descriptive research approach and a non-experimental design. Likewise, the data c...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/13460 |
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