El storytelling: La herramienta ideal del marketing político para el nuevo ecosistema de medios digitales
The main objective of this research study was to focus on the political campaigns that have had to re-establish their communication strategies due to the emergence of a new digital media ecosystem, revolutionizing political communication, although this brings with it the saturation of information an...
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| 主要作者: | |
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| 格式: | bachelorThesis |
| 语言: | spa |
| 出版: |
2023
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| 主题: | |
| 在线阅读: | http://dspace.unach.edu.ec/handle/51000/12067 |
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