El storytelling como medio de persuasión aplicado a una campaña publicitaria en redes sociales.

This research arises from the low traffic of persuasive content on social networks by the managers of Ejecutivo Burger because their focus is only on selling products instead of promoting their services on social networks, which hinders customer loyalty. This study highlights the importance of using...

• Հիմնական հեղինակ: Bonifaz Chávez, Roberto Sebastián; Paucar Toala, Giuliana Betsabe (author)
• Ձևաչափ: bachelorThesis
• Լեզու: spa
• Հրապարակվել է: 2024
• Խորագրեր: Storytelling, medio persuasivo; Campaña publicitaria; Redes sociales; Estrategias
• Առցանց հասանելիություն: http://dspace.unach.edu.ec/handle/51000/12316