Potencialidades del marketing digital para el desarrollo del e-commerce en las microempresas de artesanías en madera en la ciudad del Puyo

The present investigation proposes determining the influence of Digital Marketing in developing E-commerce in wood crafts microenterprises in the city of Puyo. The methodology used was a hypothetical-deductive—a type of descriptive research and non-experimental design. The study variables assigned d...

• 1. Verfasser: Jara Iglesias, Yeardley Katherin (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2026
• Schlagworte: Artesanías; Madera; E-commerce; Marketing digital; Puyo
• Online Zugang: http://dspace.unach.edu.ec/handle/51000/16334