Las estrategias de marketing y la fidelidad de los clientes en la Cooperativa de Ahorro y Crédito FRANDESC LTDA. de la Ciudad de Riobamba 2017
The purpose of this research is to identify the marketing strategies and customer loyalty of the micro company dedicated to providing financial services in the city of Riobamba, for which the Frandesc Ltda. Savings and Credit Cooperative was considered, segment five of the city of Riobamba as a case...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/5843 |
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