Posicionamiento turístico del cantón Colta mediante una estrategia de diseño editorial publicitario
The objective of this research is to strengthen the tourist positioning of the Colta canton through the application of advertising strategies in the year 2022, for which a diagnosis was made through a structured survey guide with the Anholt index methodology and an interview with the PASTE Analysis...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2022
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| Assuntos: | |
| Acesso em linha: | http://dspace.unach.edu.ec/handle/51000/9131 |
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Adicionar Tag | Resumo: | The objective of this research is to strengthen the tourist positioning of the Colta canton through the application of advertising strategies in the year 2022, for which a diagnosis was made through a structured survey guide with the Anholt index methodology and an interview with the PASTE Analysis methodology, which was applied by different professionals with knowledge of the subject matter. The instruments were applied and the results were analyzed, through the application of SWOT this tool helped us to determine the most important tourist, cultural, natural and historical sites that the canton has, which will be used in the different advertising pieces that will help to strengthen the tourist positioning of Colta. As a result of the investigation, the profile of the tourist who visits Colta was obtained, which helped for the development of the different graphic pieces, such as the tourist poster, billboards and advertising totems, advertising post, spot and an advertising jingle which are based on the storytelling tool and it will be applied through the construction of a media plan which includes technical design parameters necessary to generate a correct emotional interaction with the user. |
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