Estrategias de marketing y el posicionamiento en el mercado de la empresa “San Rene” en Esmeraldas.

The research is based on the approach of marketing strategies and positioning of the cocoa of the company San René. The problem arises from the need to find solutions to establish and determine such strategies, with the aim of improving their market presence. A general hypothesis is put forward that...

• Hovedforfatter: Bautista Medranda, Juan Francisco (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2025
• Fag: Estrategias de Marketing; Posicionamiento; San René; Cacao; Esmeraldas
• Online adgang: http://dspace.unach.edu.ec/handle/51000/14752