POSICIONAMIENTO INTERNACIONAL DEL DESTINO PELILEO, MEDIANTE ESTRATEGIA DE BRANDING BASADA EN LA SEÑALIZACIÓN TURÍSTICA

Tourism in a great source of economy for the different provinces of Ecuador attracting several international tourists with the need to find places in which they can have unique and successful experiences, therefore, this research starts from this. Taking into account as a case determining the needs...

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Bibliographic Details
Main Author: Molina Montesdeoca, Shirley Jeannine (author)
Other Authors: Villacis Ninabanda, Marcia Elizabeth (author)
Format: bachelorThesis
Language:spa
Published: 2020
Subjects:
Online Access:http://dspace.unach.edu.ec/handle/51000/6435
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