Gestión de marca para elevar el posicionamiento de la empresa Editora Multicolor
ABSTRACT: This research constitutes the importance of Brand Management in companies because a brand is not only an image but how it is reflected in consumers and what will lead to an improvement in the positioning of MSMEs (micro, small and medium enterprises). Due to in Ecuador, according to a stud...
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| Auteur principal: | |
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| Format: | masterThesis |
| Langue: | spa |
| Publié: |
2022
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| Sujets: | |
| Accès en ligne: | http://dspace.unach.edu.ec/handle/51000/10217 |
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