Relaciones públicas en la imagen corporativa de la empresa CODEVSA de la ciudad de Riobamba

ABSTRACT The company CODEVSA of Riobamba city has been performing its services anonymously despite not having a corporate image and not having communication channels to reach external customers, making its corporate image not known. The lack of knowledge of public relations strategies has prevented...

• المؤلف الرئيسي: Yesenia Paulina, Huanca Guaño (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2021
• الموضوعات: Relaciones Publicas; Estrategias; Fidelización; Posicionamiento en el mercado
• الوصول للمادة أونلاين: http://dspace.unach.edu.ec/handle/51000/7985