“Estrategia de Branding Turístico basado en el diseño de experiencias, para elevar el posicionamiento de la ciudad de Tena”
This research aims to propose a tourism branding strategy through the experiences design in 2016, to determine the appropriate strategies for positioning of Tena city in the tourist area. It is necessary the methodological of the Anholt index and the Scott methodology in order to determine the appro...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/4226 |
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