Diseño de estrategias de fidelización para fortalecer la retención de clientes en la empresa Zezar de la ciudad de Santo Domingo
Within the competitive business world, customer loyalty strategies are transcendental, since they allow companies to cultivate lasting relationships with customers and, therefore, guarantee their loyalty and repeat purchases. The main objective of this investigative work was to design customer loyal...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://dspace.uniandes.edu.ec/handle/123456789/19200 |
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