Plan de marketing para el posicionamiento en el mercado de la empresa de alquiler CHUCU RENT CAR S.A

Business development is one of the areas of greatest mobility and impact on the growth of societies; in this context, the existence of companies dedicated to providing car rental services in the Ecuadorian market is increasing. However, in many cases they have a defective marketing plan or even no m...

• المؤلف الرئيسي: Valencia Borja, María José (author)
• التنسيق: masterThesis
• اللغة: spa
• منشور في: 2025
• الموضوعات: PLAN DE MARKETING; DEMANDA; ORGANIZACIONES CORPORATIVAS; SERVICIOS DIVERSOS; ALTA GAMA
• الوصول للمادة أونلاين: https://dspace.uniandes.edu.ec/handle/123456789/19497