Plan de marketing para el posicionamiento en el mercado de la empresa de alquiler CHUCU RENT CAR S.A

Business development is one of the areas of greatest mobility and impact on the growth of societies; in this context, the existence of companies dedicated to providing car rental services in the Ecuadorian market is increasing. However, in many cases they have a defective marketing plan or even no m...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Valencia Borja, María José (author)
Format: masterThesis
Sprache:spa
Veröffentlicht: 2025
Schlagworte:
Online Zugang:https://dspace.uniandes.edu.ec/handle/123456789/19497
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