Plan de marketing estratégico para fortalecer el posicionamiento del Hotel “Sara Espíndola” de la ciudad de Tulcán

This project has as main purpose to design a marketing plan to improve and strengihen the position of the hotel "Sara Espindola”. Taking advantage of opportunities in the environment and comparative advantages of the hotel, to generale competitive advantages. This research work is based on thre...

詳細記述

保存先:
書誌詳細
第一著者: Ojeda Delgado, Evelin Katherine (author)
フォーマット: bachelorThesis
言語:spa
出版事項: 2016
主題:
オンライン・アクセス:https://dspace.uniandes.edu.ec/handle/123456789/19359
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