Plan de marketing estratégico para fortalecer el posicionamiento del Hotel “Sara Espíndola” de la ciudad de Tulcán

This project has as main purpose to design a marketing plan to improve and strengihen the position of the hotel "Sara Espindola”. Taking advantage of opportunities in the environment and comparative advantages of the hotel, to generale competitive advantages. This research work is based on thre...

• Κύριος συγγραφέας: Ojeda Delgado, Evelin Katherine (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2016
• Θέματα: MARKETING; POSICIONAMIENTO; SEGMENTACIÓN
• Διαθέσιμο Online: https://dspace.uniandes.edu.ec/handle/123456789/19359