Análisis de las tendencias de consumo en las generaciones Baby Boomers, X, Millennials y Z. Caso Loja-Ecuador
This research aims to analyze the different consumption trends in the Baby Boomers, X, Millennials and Z generations of the city of Loja, in order to identify their tastes and preferences at the time of consumption, since not all generations have the same habits, tastes and preferences, within this...
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| Auteur principal: | |
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| Format: | bachelorThesis |
| Langue: | spa |
| Publié: |
2023
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| Sujets: | |
| Accès en ligne: | https://dspace.unl.edu.ec/jspui/handle/123456789/26187 |
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