PLAN DE MARKETING PARA EL POSICIONAMIENTO DEL INSTITUTO TECNOLÓGICO SUPERIOR “DANIEL ÁLVAREZ BURNEO” DE LA CIUDAD DE LOJA, 2018-2021

The present research has as general objective to elaborate a Marketing Plan for the positioning of the Higher Technological Institute "Daniel Álvarez Burneo " in the city of Loja, with the purpose of contributing with the development and strengthening of the brand of the Institution in the...

• Päätekijä: Gómez Jara, Rebeca Alejandra (author)
• Aineistotyyppi: bachelorThesis
• Kieli: spa
• Julkaistu: 2019
• Aiheet: ADMINISTRACIÓN DE EMPRESAS; PLAN DE MARKETING; OPORTUNIDADES EXTERNAS
• Linkit: http://dspace.unl.edu.ec/jspui/handle/123456789/21942