PLAN DE MARKETING PARA EL POSICIONAMIENTO DEL INSTITUTO TECNOLÓGICO SUPERIOR “DANIEL ÁLVAREZ BURNEO” DE LA CIUDAD DE LOJA, 2018-2021

The present research has as general objective to elaborate a Marketing Plan for the positioning of the Higher Technological Institute "Daniel Álvarez Burneo " in the city of Loja, with the purpose of contributing with the development and strengthening of the brand of the Institution in the...

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Autor principal: Gómez Jara, Rebeca Alejandra (author)
Format: bachelorThesis
Idioma:spa
Publicat: 2019
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Accés en línia:http://dspace.unl.edu.ec/jspui/handle/123456789/21942
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