Plan de marketing para la empresa hostería Las Lagunas ubicada en la parroquia Malacatos del cantón Loja
Marketing plan is essential to the operation of any enterprise and the effective and profitable marketing of any product or service, even within the company itself. Planning as a fundamental tool for positioning of a company in the market in which it operates, in this thesis work is proposed as a ge...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://dspace.unl.edu.ec/jspui/handle/123456789/8637 |
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