Plan de Marketing para la Empresa Puinsa de la ciudad de Loja

The main objective of this research work is to develop a "MARKETING PLAN FOR THE PUJA COMPANY OF THE CITY OF LOJA", with the purpose of planning the actions of the marketing mix that improve the image of the company, and increase its profitability. This plan becomes a tool that will focus...

• Glavni avtor: Celi Espinoza, Fabian David (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2018
• Teme: ADMINISTRACIÓN DE EMPRESAS; MARKETING; VENTAS
• Online dostop: http://dspace.unl.edu.ec/jspui/handle/123456789/20833