Plan estratégico de marketing para el banco universal Unibanco S.A. sucursal Loja.

Plan estratégico de marketing para el banco universal Unibanco S.A. sucursal Loja.

This thesis has as its title: "STRATEGIC MARKETING PLAN FOR UNIVERSAL BANK SA UNIBANCO LOJA BRANCH ". The general objective of this research is precisely to develop a Strategic Marketing Plan for UniBanco Banco Universal SA Loja Branch. The methodology used for the preparation of this rese...

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Bibliographic Details
Main Author: Castro Bautista, María Fernanda (author)
Format: bachelorThesis
Language:spa
Published: 2012
Subjects:
INGENIERIA COMERCIAL
PLAN ESTRATÉGICO
MARKETING
UNIBANCO S.A.
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/20433
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http://dspace.unl.edu.ec/jspui/handle/123456789/20433

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