Plan estratégico de marketing para el banco universal Unibanco S.A. sucursal Loja.

This thesis has as its title: "STRATEGIC MARKETING PLAN FOR UNIVERSAL BANK SA UNIBANCO LOJA BRANCH ". The general objective of this research is precisely to develop a Strategic Marketing Plan for UniBanco Banco Universal SA Loja Branch. The methodology used for the preparation of this rese...

• Autor principal: Castro Bautista, María Fernanda (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado em: 2012
• Assuntos: INGENIERIA COMERCIAL; PLAN ESTRATÉGICO; MARKETING; UNIBANCO S.A.
• Acesso em linha: http://dspace.unl.edu.ec/jspui/handle/123456789/20433