Plan de marketing para la farmacia central, de la ciudad de Nueva Loja, cantón Lago Agrio, provincia de Sucumbíos, para el año 2016

Central Pharmacy today has several shortcomings, among them the application of old strategies that do not help to obtain a greater profitability, such as discounts in minimum amounts, leaving aside the advertising, promotions, and training to the personnel that attend to the clients. Therefore, a ge...

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Bibliographic Details
Main Author: Jaramillo Japón, Pablo Rodrigo (author)
Format: bachelorThesis
Language:spa
Published: 2017
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/19361
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