Plan estratégico de marketing para la empresa importadora de repuestos para maquinaria pesada “importrack. S.a.” de la ciudad de Loja

This research on "STRATEGIC MARKETING PLAN FOR IMPORTING COMPANY PARTS HEAVY "IMPORTRACK. SA" Loja CITY" was held in the city of Loja, with the overall objective of developing a marketing plan in order to improve the economic and competitive development of the company and this in...

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Bibliographic Details
Main Author: Luzuriaga Álvarez, Livia Patricia (author)
Format: bachelorThesis
Language:spa
Published: 2014
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/15088
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