Elaboración De Un Plan De Marketing Para El Hostal Sumaq De La Ciudad De Loja

The general objective of this research is “ the elaboration of a Marketing Plan for the SUMAQ hostel” , this plan will allow the hostel to establish its positioning in the market as well as to improve its profitability. The study starts with the application of techniques. It could be possible for th...

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Bibliografiske detaljer
Hovedforfatter: Vargas Largo, Karelis Julissa (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2016
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Online adgang:http://dspace.unl.edu.ec/jspui/handle/123456789/13355
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