Estudio de mercado para la producción de helado tipo crema con extracto de soya (Glycine max) y marañón (Anacardium occidentale) en el cantón Chone

Milk ice creams have an important nutritional value principally because they contain proteins of high biological value and calcium of high bioavailability, soy and cashew are fruits that have a high amount of nutrients and antioxidants that are beneficial to human health. This research consisted of a market study to produce cream ice cream with soybean extract (Glycine max) and cashew (Anacardium occidentale) in Chone canton. Applied research was used through a survey in Google Forms, provided to the economically active population of Chone Canton, which consisted of 473 inhabitants calculated by sampling formula with an error of 4.5 %; also, the marketing strategies and value proposition were defined. The market research found a demand rate of 97.3 %, which indicates the viability of a microenterprise to produce ice cream using soy and cashew extracts. In addition, 67.5 % of people can attest that Pingüino brand is the most preferred among consumers, becoming a direct competitor for small and medium-sized companies. The marketing strategy developed includes the location, identity and online content generation strategy and social networks; the CANVAS model allowed to develop a value proposition for the microenterprise and thus have a complete vision of the business.

• প্রধান লেখক: Muñoz Murillo, José Patricio (author)
• বিন্যাস: masterThesis
• ভাষা: spa
• প্রকাশিত: 2024
• বিষয়গুলি: HELADO TIPO CREMA; MARAÑON; SOYA
• অনলাইন ব্যবহার করুন: https://dspace.unl.edu.ec/jspui/handle/123456789/28966