Estudio de Competitividad del Sector Hotelero de la Ciudad de Nueva Loja

For the preparation of the present paper is part from the identification of a problem that is around the possible lack of business competitiveness and marketing strategies determine the positioning against the competition, in order to recommend technical procedures that improve the profitability of...

• Автор: Betancourt Perenguez, Jessica Patricia (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2016
• Предмети: ADMINISTRACIÓN DE EMPRESAS; HOTELERO; RENTABILIDAD; ELEMENTOS ESTRATÉGICOS
• Онлайн доступ: http://dspace.unl.edu.ec/jspui/handle/123456789/17211