Plan estratégico de marketing para la Cooperativa de Ahorro y Crédito Las Lagunas del cantón Saraguro provincia de Loja, 2017- 2020
The purpose of this thesis is to prepare a Strategic Marketing Plan for the Savings and Credit Cooperative Las Lagunas, in the Saraguro Canton, one of the current problems that the cooperative has, is the reduction of the balances in the savings accounts of customers due to the lack of savings cultu...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://dspace.unl.edu.ec/jspui/handle/123456789/20895 |
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