Análisis de la matriz de ansoff en el contexto del desarrollo microempresarial de la ciudad de Loja.

This study analyzed the Ansoff matrix in microenterprise development in Loja city. The purpose was to evaluate its applicability in microenterprises, which face the lack of foundation to make business decisions in which a methodology was used with an exploratory design where you can find all kinds o...

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Bibliografische gegevens
Hoofdauteur: Zumba Zumba, Jeyner Evair (author)
Formaat: bachelorThesis
Taal:spa
Gepubliceerd in: 2024
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Online toegang:https://dspace.unl.edu.ec/jspui/handle/123456789/29066
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